The Finlandia Ski Marathon has long traditions and now it wants be a forerunner in the eco-friendliness of major ski events. The Marketing Manager of the Finlandia Ski Marathon Hannu Viitala is pleased to cooperate with Lassila & Tikanoja in developing the eco-friendliness of the event.
– Our goal is to be carbon-free by 2020. To get there, we are improving waste sorting, says Viitala.
For February’s event, this means we have considered the sorting of each waste fraction very carefully. In addition, we are paying special attention, for example, to visibility and signs at the sorting points.
– At the Finlandia Ski Marathon, we have waste that is typical of sports events. This includes, for example, gel packs and empty jars of ski wax. Together with the customer, we have been planning an efficient way of sorting this waste and we will also have the event participants committed to carrying it out. For instance, gel packs should only be thrown from the ski track to a specific embankment area from which they will collected later, explains L&T’s Customer Accounts Manager Kari Stång.
– If a participant throws an empty gel pack outside the collection area, he or she will receive a warning and, from 2020, a time penalty, which is already in use at many major sports events. The nature of Salpausselkä is dear to us all and we want to act responsibly to preserve it for future generations, adds Viitala.
As for other waste at the event, Viitala explains that he has been very happy to see that, in recent years, ski wax producers have started to pay a lot of attention to the eco-friendliness of their products.
The carbon neutrality of waste management can be proven with calculations
While next year’s Finlandia Ski Marathon will pay special attention to sorting waste, the following event in 2020 will reach a whole new level of carbon neutral waste management. The carbon footprint of the 2020 event will be measured and the emissions will be offset through the emissions trading system. L&T’s specialists have already made similar arrangements for other sports events before.
– We made a similar calculation, for example, for the FIS Nordic World Ski Championships that took place in Lahti a couple of years ago. It is great that sports event organisers want to minimise emissions and damage, especially since the events are often organised so close to nature, says Stång from L&T.
According to Stång, emissions trading is an efficient method, cost-wise and impact-wise, to nullify emissions that cannot be otherwise avoided. Emissions trading means that the measured carbon emissions resulting from a company’s waste management are neutralised by purchasing carbon credits in an amount equal to the emissions from others willing to sell them. In this way, the emissions cannot be released back into the atmosphere at any installation part of the emissions trading scheme in Europe and the total emissions into the atmosphere are reduced.